Travis Scott is one of the hottest names in music; and perfect replica Audemars Piguet is notorious for doing things daringly different. So it’s less a shock, and more a pleasant surprise to see the two link and successfully light up the internet with a new killer fake watch – not to mention a tonne of co-branded merch in a nuclear-level street culture collab with Travis Scott’s Cactus Jack label and brand.
He’s worked with everyone from Beyoncé and Bad Bunny to Drake and Future in the music sense, dipping his toes into the fashion world with the likes of Dior and Nike, so AP feels like a very natural next hook up.
Co-designed by Travis Scott, the luxury replica Audemars Piguet Royal Oak Perpetual Calendar Openworked “Cactus Jack” Limited Edition is loaded with design motifs from his Cactus Jack record label and becomes the first ever aaa quality fake Audemars Piguet UK in brown ceramic.
So much more to unpack. First, the specifics of the 200-piece edition watch (which is worth 178,000 CHF). Scott, already an aaa quality fake Audemars Piguet wearer, asked for the watch to be in brown ceramic, a material AP knows well but not in that colour. That’s a big style and tech moment for one of the world’s most in-demand high quality fake watches – and it looks kinda utopian paired with the brown leather ‘textured jeans effect’ strap. Scott’s calling it ‘The Chocolate AP’, which mega fans of his will have picked up from his summer hit single ‘Meltdown’.
It’s a high-complication with a perpetual calendar (that’ll keep showing the correct date, even accounting for leap years, as long as it’s wound), but with bespoke detailing pulled from Cactus Jack’s palette.
So the day, date, month and week indications are all in script, the moonphase is the brand’s smiley face with its mouth sewn shut logo, and the hand pointing to the day of the week is shaped like the Cactus Jack logotype.
On the Swiss movement replica Audemars Piguet‘s case back, you get ‘Utopia State of Mind’ in the same script, a nod to Scott’s fourth studio album Utopia, – one the hottest of 2023 – and a gold rotor with a central spindle also in the shape of the logotype. When the lights go down, the hands and sub-counter details glow blue or green.
Then there’s the merch, a landmark for high-end Swiss watchmaking. Who else from the old guard would drop a capsule of hoodies, tees, pyjamas, shorts and caps co-branded with a streetwear brand?
This will also be a last hurrah for outgoing high quality replica Audemars Piguet UK chief exec François-Henry Bennahmias, the disruptor-in-chief behind these collabs, before he retires from the role at the end of the year. As the Travis Scott tie-up shows, he leaves very large shoes to fill.